Pie by Micks Bakehouse is the "flagship" city store for the awarded "Riverina" pie maker, Michael DiSalvatore, commonly known as "Mick". Mick started in his parents Wagga store at the age of 15, now owning several country stores throughout Australia and also wholesaling to David Jones and other fine food retailers.

The passion, honesty and history behind the Micks Bakehouse story were the key elements we tried to capture within the store interior and the brand. We used simple high quality finishes such as brass and sandstone that are commonly identifiable in historical Australian architecture and a complimentary palette that frames and showcases the warm appeal of his product "the humble pie". Oblong also art directed the photoshoot for the "characters", which adds a fantastic sense of nostalgia to the store. Situated on Level 5, Westfield Sydney City.


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