Oblong was engaged by the Powerhouse Museum to redesign a new permanent exhibition about the history of retailing called "What’s in store?". It is a fascinating exploration of Australia’s retail history from 1880 – 1930. The exhibition is divided into three major sections: "Selling in a modern world", ‘The general store’ and ‘A shop family’.

"Selling in a modern world" focuses on the rise of the modern city department store and the dominance of brand names at the end of the 19th century. "The general store" uses the Wong family store as a case-study for exploring the vital role the rural general store played in regional communities. "A shop family" takes a more intimate look at the Wong family and the community in which they lived and worked. Designed in collaboration with Five Spaces, text sourced from Powerhouse Museum website.

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